Clothing with a little magic in it.
I'm Lydia, founder of The Infinity Style Studio. I'm a personal stylist and identity coach, and I help women dress in a way that feels like them. This clothing range grew out of that work.
I kept noticing the same things: clothes that fall apart after a few washes, "sustainable" pieces that cost too much, and wardrobes full of items that don't feel like the person wearing them.
So I created pieces I'd want to wear myself, as a busy mum of two boys who is fighting her own battles and needs comfort with out compromising on my Identity. They're simple, soft and made to last, at prices that feel fair.
Style is a journey, not a destination, and every piece is designed to support your mind, body and style, every day.
Finding your magic for me is more than clothes. Its about knowing who you are and believing you deserve the life you dream of.
For that reason I will be donating 5% of my annual profits to Treasures Foundation - a female founded charity that supports women affected by addiction, mental health issues, trauma, and the criminal justice system. It aims to prevent homelessness, relapse, and repeat offending by offering a stable, female-only environment